emma buswell

Copyright 2007-2014
Built with Indexhibit

Souvenirs are the items we carry on our person, the cheap trinkets we pick up on
our travels to remind us of where we’ve gone, and were we want to go back to.
Predominantly these objects are made offshore, and their manufacture removed
from their place of reference. Their design is restricted to a limited series of popular
icons that fail to extend past major capital cities or grandiose natural monuments.
Investigating Joondalup as a historically newly established city centre, this body of
work seeks to pay homage to the city as it is represented through local myth,
folklore and through popular media.

This body of work centres on research undertaken into how Joondalup was
established, and the reasons for why the city as it exists now came to be. Joondalup
was established as part of a retail redevelopment to draw strain away from the
Perth city proper. Established as part of the Retail Shopping Policy by the MPRA in
1976, Joondalup remained relatively underdeveloped until the late 1980’s and early
1990’s when it started to become know as “the City in the North”.

Drawing exclusively from imagery sourced from the Joondalup City Council website,
each work in this series has been constructed as a souvenir homage to Joondalups’
self-representation. So Glad You Were Here, a hand knitted jumper is a tributary and
celebratory representation of Joondalup as the retail centre it was designed and
built to be, focusing exclusively on the gargantuan proportions of Lakeside
Joondalup Shopping Centre as “the largest shopping centre in the west”. Drawing on
commemorative making traditions and inspired by Australiana style knitting
patterns made popular during the 1980’s this work imagines Lakeside as a similarly
grand and white sailed structure to rival east coast Sydney’s Opera House as both a
destination and an icon.

Thanks for Visiting, renders the specific Joondalup sights and attractions into
reworked and fabricated versions of popular Perth specific souvenir items. Just
Wanted to Wish You Well
, a hand tufted welcome mat populated with iconography
sourced from Joondalup tourist specific brochures, recalls monogrammed foyer
entrance carpets made popular by large financial institutions and companies.
Rendered by hand and lacking the digital finesse of mass production, these items
reveal their proto-typical nature and their very singular existence.


SO GLAD YOU WERE HERE, cotton yarn . 2016.
Hand knitted ‘souvenir’ Joondalup jumper


Just Wanted to Wish You Well, 2016, hand tufted yarn rug.


THANKS FOR VISITING, 2016. Plaster, resin, confetti, glass, clay
Custom made Joondalup Souvenir snow globe